Y3 signifies the bond between fashion legend Yohji Yamamoto (Y) and Adidas (3), bringing fashion consumers a rebellious yet carefully crafted apparel, footwear and accessories.
When Adidas approached us at 199A® to create a brand launch event, I was excited to bring this vision to life. I wanted to stay within Y3’s futuresque branding/ style and create an almost suspenseful piece.